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2022 Transit Initiatives and Communities Workshop - Program

This page is an overview of the conference schedule and subject to change.

 

Monday, July 18

Registration

10 a.m. - 4:30 p.m.
Grand Salon 6 Foyer, Fourth Floor, JW Marriott Austin

Campaign Roadshow -Tabling Open

10:30 a.m. - 2:30 p.m.
Grand Salon 2, Fourth Floor, JW Marriott Austin

Campaign Roadshow Presentations

11 a.m. - 12 p.m.
Grand Salon 2, Fourth Floor, JW Marriott Austin

Hear from campaign professionals in polling, direct mail, and more on elements of a
successful ballot initiative campaign. The roadshow will include both
presentations and tabling opportunities. There will no programming except
tabling from 12-1:30pm, during which attendees can walk to purchase lunch if
desired.
 
Polling: Matt Hogan, Anzalone Liszt Grove Research
Direct Mail: Nick Mildebrath, Convergence
Video: John Rowley, CounterPoint Messaging
Digital: Mykle Tomlinson, Y Strategy

Regional Caucuses

1:30 - 2:30 p.m.
Grand Salon 3, Fourth Floor, JW Marriott Austin

Meet with advocates, transit agency professionals, policymakers, and others from your region in an informal networking and work session where you can chat about the biggest issues facing your region in years to come.
 
The following regions will be represented: 
  • Northeast
  • Mid-Atlantic
  • Midwest
  • West
  • South

Policy Deep Dives

3 - 4:15 p.m.
Grand Salon 4, Fourth Floor, JW Marriott Austin

Hear from some of the most exciting national leaders in public transit today through deep dive presentations into some of the biggest issues facing public transportation.
 
APTA Welcome Remarks & Policy Presentation
Art Guzzetti, Vice President - Policy and Mobility, APTA 
 
Presentations 
Beth Osborne, Director, Transportation 4 America
When putting together a transit ballot initiative, you need a bold vision that will likely require funding from many sources, including federal funds. Beth Osborne will provide an overview of the opportunity and flexibility in federal funding for transit, including the many highway programs that can be used to support transit projects. She will also discuss how the federal program has no real policy aim and what that means in terms of directing that funding toward priority local goals, like equitable economic development, climate, access and mobility.

David Bragdon, Executive Director, TransitCenter
Success in persuading the public to support transit requires advocacy organizations and public agencies to collaborate with each other, yet advocates and agencies are often uneasy allies. TransitCenter supports transit advocacy organizations around the country, who press their local agencies for improved performance while simultaneously making the case to the public that more resources are needed for transit. Activists who demand better service, more transparent and accountable governance, and measurable societal benefits like increased equitable access are an important source of often-untapped political power. David Bragdon will describe some of the policy and service victories achieved by TransitCenter’s field partners.

Mary Ellen Wiederwohl, President & CEO, Accelerator for America
Averting a Lost Decade: Rethinking an Inclusive Recovery for Disadvantaged Neighborhoods, co-authored by Accelerator Partner and Nowak Lab Director, Bruce Katz and Accelerator CEO, Mary Ellen Wiederwohl, concludes that unless major structural changes are made across government and society, the nation runs the risk of a lost decade with racial wealth disparities that are greater and neighborhoods that are worse off than the period that preceded the pandemic.  
 

Welcome Reception

5 - 8 p.m.

TIC's Monday night reception will be hosted at the Austin FC Q2 soccer stadium in a private suite overlooking the pitch. Prior to the reception, attendees will be able to attend a community groundbreaking event on the McKalla Station, one of the two new MetroRail Red Line stations, which is made possible by Project Connect Austin's successful Prop A measure.

4:30 PM Meet in JW Marriott Lobby
4:45 PM Must be on bus ready for departure
5:00 PM Buses Depart for Q2 Stadium
6:00 PM Groundbreaking Ceremony
6:30 PM Reception at Q2 Stadium
7:30 PM Reception Ends
8:00 PM Buses Depart Reception 
 
Sponsored By
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Tuesday, July 19

Continental Breakfast

7:30 - 8:30 a.m.
Grand Salon 6 Foyer, Fourth Floor, JW Marriott Austin

Registration

8 a.m. - 5 p.m.

Opening Session: Capitalizing on an Infrastructure Moment

8:30 - 10 a.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

Welcome Address
Paul Skoutelas, President and CEO, American Public Transportation Association, Washington, DC
 
Welcome to Austin
Dottie Watkins, Interim CEO, CapMetro, Austin, TX 
 
Speaker and Program Introduction
Art Guzzetti, Vice President – Policy and Mobility, American Public Transportation Association, Washington, DC

Remarks
Lynda Tran, Director of Public Engagement, U.S. Department of Transportation, Washington, DC
 
Panel: Infrastructure in this moment: Local Leadership and Reimaging Mobility in order to Leverage Federal Funds
 
This panel discussion will focus on how communities can reach into federal funding and the ILJA, particularly with an eye towards how to best generate local match funding to make the most of this generational investment. 
 
Moderator
  • MJ Maynard, Vice Chair, APTA; Chief Executive Officer, Regional Transportation Commission of Southern Nevada, Las Vegas, NV
Panelists
  • Ward W. McCarragher, Vice President-Government Affairs and Advocacy, American Public Transportation Association, Washington, DC
  • Lynda Tran, Board Member, STV Incorporated, Washington, DC
  • Paul Kincaid, Associate Administrator for Communications and Congressional Affairs, Federal Transit Administration, Washington, DC

Breakouts – Building a Ballot Measure: Planning, Policy, & Preparation (Panel A)

10:15 - 11:15 a.m.
Boardroom 402-403, Fourth Floor, JW Marriott Austin

Panel A: The Role of Transit Systems in Ballot Measures

This panel discussion will feature transit agency professionals and partners who focus on how transit agencies can help put their communities in the best position for successful ballot measures. Topics covered will include increasing agency reputation in the lead up to a measure, community engagement in the policy development process, and educational campaigns during the ballot initiative process.

Moderator
  • Nichole Jordan, SVP, Public Policy & Community Affairs, Remix, San Francisco, CA
Panelists
  • Brandy Lynn Jones, Vice President of External Affairs, Southwest Ohio Regional Transit Authority(SORTA)/Metro, Cincinnati, OH
  • Zachary A Hernandez, Director of Analytics, AlphaVu, Washington, DC
  • Henry Li, General Manager/CEO, Sacramento Regional Transit District, Sacramento, CA

Breakouts – Building a Ballot Measure: Planning, Policy, & Preparation (Panel B)

10:15 - 11:15 a.m.
Boardroom 408-409, Fourth Floor, JW Marriott Austin

Panel B: Equity & Housing in Planning

This panel discussion will feature professionals with expertise in equity, housing, and anti-displacement. Panelists will discuss prioritizing equity in the development of transportation policy through a variety of techniques including first-last mile solutions, community engagement, and more. Anti-displacement policy and affordable housing will be a large focus, and local panelists will tell the story of equity in Project Connect, including Prop A’s historic $300 million investment in anti-displacement measures.

Moderator
  • John-Michael Cortez, former Deputy Chief of Staff to Mayor Adler, Austin, TX
Panelists
  • Nefertitti Jackmon, Community Displacement Prevention Officer, City of Austin, Austin, TX
  • Jenn Golech, Capital Metropolitan Transportation Authority, Austin, TX

Keynote Session

11:30 a.m. - 12:45 p.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

Hear from a mayoral roundtable that have recently, or presently, undertaken public transit ballot measures. Mayors will each give 15 min of remarks, followed by a 30 min panel discussion on the importance of elected leadership in the ballot initiative process and the role of an elected champion in campaign materials.

Moderator
  • Joshua Cohen, Executive Director, APTA Center for Transportation Excellence, Washington, DC
Panelists
  • Mayor Kate Gallego, City of Phoenix; Vice Chair, Valley Metro, Mesa, AZ
  • Mayor Steve Adler, City of Austin, Austin, TX
  • Mayor Quinton Lucas, City of Kansas City, MO, Kansas City, MO

Grab and Go Lunch

12:45 - 1:30 p.m.
Grand Salon 6 Foyer, Fourth Floor, JW Marriott Austin

Spotlight on Austin

1:30 - 3 p.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

This panel will give our hosts in Austin time to discuss how they built their successful Prop A campaign, spotlighting professionals from Capital Metro who worked on Project Connect, advocates and politicos from the Prop A campaign, elected leaders who championed the process from start to finish, and more.

Introductions and Emcee
  • Samantha Baez, EVP Experience & Engagement, Capital Metropolitan Transportation Authority, Austin, TX
Panelists
  • Dottie L. Watkins, CEO, Capital Metropolitan Transportation Authority, Austin, TX
  • Mykle Tomlinson, President, Y Strategy LLC, Austin, TX
  • Bill McCamley, Executive Director, Transit Forward, Austin, TX
  • Gregory Canally, Executive Director, Austin Transit Partnership, Austin, TX

Breakouts - Messengers and Messaging: How to Build Your Team & Your Pitch for a Successful Campaign (Panel A)

3:15 - 4:45 p.m.
Boardroom 402-403, Fourth Floor, JW Marriott Austin

Panel A: Building a Diverse Coalition & Campaign

Transit brings together business, labor, environment, and more. This panel discussion will focus on how to meaningfully engage diverse community groups and build a strong, representative coalition throughout the planning process that will prove a valuable resource during the campaign, featuring representatives from agencies, transit organizations, business, and other stakeholder groups.

Facilitator
  • Arthur L. Guzzetti, Vice President – Mobility Initiatives and Public Policy, American Public Transportation Association, Washington, DC
Panelists
  • Arezou C. Jolly, Immediate Past-Chair of the Board, Jacksonville Transportation Authority, Jacksonville, FL
  • DeAnna Martin, Chief Of Staff, King County Metro , Seattle, WA
  • Tina Bui, Local Government & Public Affairs Consultant, Transit for Austin / Tina Bui Consulting, Austin, TX
  • Rachael Kobb, Vice President, Public Affairs, Orlando Economic Partnership, Orlando, FL

Breakouts - Messengers and Messaging: How to Build Your Team & Your Pitch for a Successful Campaign (Panel B)

3:15 - 4:45 p.m.
Boardroom 408-409, Fourth Floor, JW Marriott Austin

Panel B: The Story of Infrastructure: How We Talk to Non-Transit People About Transit to Build Power and Win

To win at the ballot box, campaigns need to appeal to non-riders as well as riders. As transit professionals, we know that transit carries our essential workers, tackles congestion, and supports a larger mobility system; our job in a campaign is to tell that story in a way those outside of transit understand. In this panel, you will hear from a team of campaign experts and politicians on how to develop a message that breaks through to non-transit voters and sells the benefits of public transportation to a broad audience.

Moderator
  • Lynda Tran, Board Member, STV Incorporated, Washington, DC
Panelists
  • Tony Cani, Founder, Slingshot Campaigns, LLC, Phoenix, AZ
  • Yusef Robb, Senior Advisor, Accelerator for America, Los Angeles, CA
  • Reggie Cardozo, CEO, The Public Square LLC, Tallahassee, FL

CFTE Resources: How We Can Help

5 - 5:30 p.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

Intro: How CFTE can Support your Campaign
Josh Cohen walks through how to access the myriad resources available to campaigns through CFTE.

November 2022: What to Watch
Team CFTE previews the biggest measures to watch on this year’s ballot and beyond, delving into the common messages, themes, and roadblocks upcoming campaigns are facing.

Reception

6 - 7 p.m.
Grand Salon 1, Fourth Floor, JW Marriott Austin

Sponsored by
 
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Wednesday, July 20

Continental Breakfast

7 - 8 a.m.
Grand Salon 6 Foyer, Fourth Floor, JW Marriott Austin

Registration

7 - 10 a.m.
Grand Salon 6 Foyer, Fourth Floor, JW Marriott Austin

General Session: Looking Back, Looking Ahead

8 - 9:45 a.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

8 a.m.-8:50 a.m. Campaign Lessons Learned
Hear from campaign leaders from 5 of the biggest campaigns of the last 5 years in Ted Talk-style presentations. What was their approach to the policy development and the campaign process? How did campaigns big and small pull off a win deep into the COVID-19 pandemic? What challenges have campaigns faced, and what can we learn from campaign losses?
  • 8-8:10: Pete Metz (Cincinnati)
  • 8:10-8:20: John Bailey (San Antonio)
  • 8:20-8:30: Lynn Peterson (Portland)
  • 8:30-8:40: Laura Koprowski (Toledo)
  • 8:40-8:50: Bemetra Simmons (Tampa)

9:05 a.m.-9:45 a.m.: This panel will focus on what we can learn from other sectors in the transformative impacts of community leadership in ballot measure design and planning. 

o   Sean Soendker will offer lessons from recent research on voter attitudes toward ballot questions, different strategies for building coalitions around shared priorities, and how to build campaign plans that win.
o   Aaron Brown -- For successful ballot measures, agencies and electoral campaigns desperately need cheerleading advocates and institutions to cultivate them. How can government entities cultivate and empower them to provide the benevolent antagonism necessary to agitate for transit leadership? This presentation discusses challenges, successes, and future opportunities to interrogate how to navigate metropolitan regional politics, as well as questions to ask ourselves to invest in long term policy and electoral success.
 
Speakers
  • Sean Soendker Nicholson, Principal, GPS Impact, Des Moines, IA
  • Aaron Brown, Co-Founder, Oregon Transportation Futures Project, Portland, OR

Breakouts - The Last Mile: Delivering the Win & Beyond (Panel A)

10 - 11 a.m.
Boardroom 402-403, Fourth Floor, JW Marriott Austin

Panel A: Delivering Now and Later: Rider-Focused Policy & Messaging for Immediate Impact

This panel discussion will focus on how campaigns can run on and deliver policy improvements in the short-term, like improvements to the bus network, either in place of or along with large capital improvements. Panelists will include representatives from communities who have run successful measures on both long-term and short-term investments, as well as communities who have run successful measures that omitted new capital investments almost entirely. Focus areas will include campaign messaging focused on writers as well as policy logistics for preparing to win and deliver to constituents quickly.

Moderator
  • Ian Moor, Campaign Director, APTA Center for Transportation Excellence, Washington, DC
Panelists
  • Pete Metz, Manager, Transportation Initiatives, Cincinnati USA Regional Chamber, Cincinnati, OH
  • Patrick Rose, Board Chair, Transit Forward, Austin, TX
  • Bemetra Simmons, President and CEO, Tampa Bay Partnership, Tampa, FL

Breakouts - The Last Mile: Delivering the Win & Beyond (Panel B)

10 - 11 a.m.
Boardroom 408-409, Fourth Floor, JW Marriott Austin

Panel B: The Homestretch: How to Win in the Final Months Before the Election

Join campaign managers and professionals behind some of the biggest recent transit victories and some of this year’s upcoming campaigns for a session focused on the final months of the campaign. You have spent years preparing for this moment. You have engaged the public and civic leaders, developed a plan, built a coalition, finalized ballot language, and raised money. What do you need to do to win? Speakers will dive deep into campaign strategy, planning, spending, and more.

Panelists
  • Mykle Tomlinson, President, Y Strategy LLC, Austin, TX
  • Reggie Cardozo, CEO, The Public Square LLC, Tallahassee, FL
  • Luke Martin, Vice President, Impact Research, Washington, DC
  • Nick Mildebrath, Partner, Convergence Targeted Communications, Washington, DC

Campaign Workshop/Hack-A-Thon

11:15 a.m. - 12:30 p.m.
Grand Salon 6, Fourth Floor, JW Marriott Austin

Join CFTE, speakers from throughout the weekend, and fellow attendees in an informal hack-a-thon session, where you can bring outstanding questions from the weekend, work through campaign and policy issues with the group, or just listen and soak in even more lessons from our wonderful transit community.