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2022 Transit Initiatives and Communities Workshop - Program

This page is an overview of the conference schedule and subject to change.

 

Monday, July 18

Campaign Roadshow

11 a.m. - 2 p.m.

Hear from campaign professionals in polling, direct mail, and more on elements of a successful ballot initiative campaign. The roadshow will include both presentations and tabling opportunities. Tabling will be available throughout.
 
Noon - 1 pm   Presentations
  • Polling: Matt Hogan, Partner,  Anzalone Liszt Grove Research
 
1 pm to 2 pm: Regional Caucuses

Meet with advocates, transit agency professionals, policymakers, and others from your region in an informal networking and work session where you can chat about the biggest issues facing your region in years to come.
 
The following regions will be represented:
  • Northeast
  • Mid-Atlantic
  • Midwest
  • West
  • South
 

Policy Deep Dives

3 - 5 p.m.

Hear from some of the most exciting national leaders in public transit today through deep dive presentations into some of the biggest issues facing public transportation.
 
Welcome Remarks
Art Guzzetti, Vice President - Policy and Mobility, APTA 
 
Presentations 
Beth Osborne, Director, Transportation 4 America
When putting together a transit ballot initiative, you need a bold vision that will likely require funding from many sources, including federal funds. Beth Osborne will provide an overview of the opportunity and flexibility in federal funding for transit, including the many highway programs that can be used to support transit projects. She will also discuss how the federal program has no real policy aim and what that means in terms of directing that funding toward priority local goals, like equitable economic development, climate, access and mobility.

David Bragdon, Executive Director, Transit Center
Either: Community-based advocacy for transit and how agencies and advocates work together OR Transit Center’s equity dashboard that helps to illustrate how the right decisions in transit planning can make cities more racially and economically equitable.

Mary Ellen Wiederwohl, President & CEO, Accelerator for America
Averting a Lost Decade: Rethinking an Inclusive Recovery for Disadvantaged Neighborhoods, co-authored by Accelerator Partner and Nowak Lab Director, Bruce Katz and Accelerator CEO, Mary Ellen Wiederwohl, concludes that unless major structural changes are made across government and society, the nation runs the risk of a lost decade with racial wealth disparities that are greater and neighborhoods that are worse off than the period that preceded the pandemic.  
 

Welcome Reception

6 - 7 p.m.
 

Tuesday, July 19

Opening Session: Capitalizing on an Infrastructure Moment

8:30 - 10 a.m.

Welcome address
Paul Skoutelas, President and CEO, APTA
 
Speaker and Program Introduction
Art Guzzetti, Vice President – Policy and Mobility, APTA

Remarks
Lynda Tran, Director of Public Engagement and Senior Advisor, U.S. Department of Transportation
 
Panel: Infrastructure in this moment: Local Leadership and Reimaging Mobility in order to Leverage Federal Funds
 
This panel discussion will focus on how communities can reach into federal funding and the ILJA, particularly with an eye towards how to best generate local match funding to make the most of this generational investment. 
 
Panelists
  • Ward W. McCarragher, Vice President-Government Affairs and Advocacy, American Public Transportation Association, Washington, DC
  • Lynda Tran, Director of Public Engagement and Senior Advisor, U.S. Department of Transportation, Washington, DC

Breakouts – Building a Ballot Measure: Planning, Policy, & Preparation (Panel A)

10:15 - 11:15 a.m.

Panel A: The Role of Transit Systems in Ballot Measures

This panel discussion will feature transit agency professionals and partners who focus on how transit agencies can help put their communities in the best position for successful ballot measures. Topics covered will include increasing agency reputation in the lead up to a measure, community engagement in the policy development process, and educational campaigns during the ballot initiative process.

Panelists
  • Patrick Harris, VP, External Relations, Central Ohio Transit Authority, Columbus, OH
  • Brandy Lynn Jones, Vice President of External Affairs, Southwest Ohio Regional Transit Authority(SORTA)/Metro, Cincinnati, OH
  • Zachary Hernandez, Chief Analyst, AlphaVu, Washington, DC
  • Henry Li, General Manager/CEO, Sacramento Regional Transit District, Sacramento, CA

Breakouts – Building a Ballot Measure: Planning, Policy, & Preparation (Panel B)

10:15 - 11:15 a.m.

Panel B: Equity & Housing in Planning

This panel discussion will feature professionals with expertise in equity, housing, and anti-displacement. Panelists will discuss prioritizing equity in the development of transportation policy through a variety of techniques including first-last mile solutions, community engagement, and more. Anti-displacement policy and affordable housing will be a large focus, and local panelists will tell the story of equity in Project Connect, including Prop A’s historic $300 million investment in anti-displacement measures.

Moderator
  • John-Michael Cortez, former Deputy Chief of Staff to Mayor Adler, Austin, TX
Panelists
  • Nefertitti Jackmon, Community Displacement Prevention Officer, City of Austin, Austin, TX
  • Annick Beaudet, Mobility Officer, Project Connect, Austin, TX

Keynote Session

11:30 a.m. - 12:45 p.m.

Hear from a mayoral roundtable that have recently, or presently, undertaken public transit ballot measures. Mayors will each give 15 min of remarks, followed by a 30 min panel discussion on the importance of elected leadership in the ballot initiative process and the role of an elected champion in campaign materials.

Moderator
  • Joshua Cohen, Campaign Director, APTA Center for Transportation Excellence, Washington, DC
Panelists
  • Mayor Kate Gallego, City of Phoenix; Vice Chair, Valley Metro, Mesa, AZ
  • Mayor Steve Adler, Board Member, Austin Transit Partnership, Austin, TX
  • Mayor Quinton Lucas, City of Kansas City, MO, Kansas City, MO

Lunch

12:45 - 1:30 p.m.

Spotlight on Austin

1:30 - 3 p.m.

This panel will give our hosts in Austin time to discuss how they built their successful Prop A campaign, spotlighting professionals from Capital Metro who worked on Project Connect, advocates and politicos from the Prop A campaign, elected leaders who championed the process from start to finish, and more.

Moderator
  • Sandy Guzman, Chief Executive Officer, Austin Area Research Organization (AARO), Austin, TX
Panelists
  • Patrick Rose, Board Chair, Transit Forward, Austin, TX
  • Bill McCamley, Executive Director, Transit Forward, Austin, TX
  • José "Chito" Vela, Council Member for District 4, City of Austin, Austin, TX

Breakouts - Messengers and Messaging: How to Build Your Team & Your Pitch for a Successful Campaign (Panel A)

3:15 - 4:45 p.m.

Panel A: Building a Diverse Coalition & Campaign

Transit brings together business, labor, environment, and more. This panel discussion will focus on how to meaningfully engage diverse community groups and build a strong, representative coalition throughout the planning process that will prove a valuable resource during the campaign, featuring representatives from agencies, transit c3 organizations, business, and other stakeholder groups.

Moderator
  • Arthur L. Guzzetti, Vice President – Mobility Initiatives and Public Policy, American Public Transportation Association, Washington, DC
Panelist
  • Rachael Kobb, Vice President, Public Affairs, Orlando Economic Partnership, Orlando, FL

Breakouts - Messengers and Messaging: How to Build Your Team & Your Pitch for a Successful Campaign (Panel B)

3:15 - 4:45 p.m.

Panel B: The Story of Infrastructure: How We Talk to Non-Transit People About Transit to Build Power and Win

To win at the ballot box, campaigns need to appeal to non-riders as well as riders. As transit professionals, we know that transit carries our essential workers, tackles congestion, and supports a larger mobility system; our job in a campaign is to tell that story in a way those outside of transit understand. In this panel, you will hear from a team of campaign experts and politicians on how to develop a message that breaks through to non-transit voters and sells the benefits of public transportation to a broad audience.

Moderator
  • Lynda Tran, Director of Public Engagement and Senior Advisor, U.S. Department of Transportation, Washington, DC
Panelists
  • Tony Cani, Vice President, Resolute Public Affairs, Phoenix, AZ
  • Yusef Robb, Senior Advisor, Accelerator for America, Los Angeles, CA
  • Reggie Cardozo, CEO, The Public Square LLC, Tallahassee, FL

CFTE Resources: How We Can Help

4:45 - 5:15 p.m.

Intro: How CFTE can Support your Campaign
Josh Cohen walks through how to access the myriad resources available to campaigns through CFTE.

November 2022: What to Watch
Team CFTE previews the biggest measures to watch on this year’s ballot and beyond, delving into the common messages, themes, and roadblocks upcoming campaigns are facing.

Reception

6 - 8 p.m.
 

Wednesday, July 20

General Session: Looking Back, Looking Ahead

8 - 9:45 a.m.

8 a.m.-8:50 a.m. Campaign Lessons Learned
Hear from campaign leaders from 5 of the biggest campaigns of the last 5 years in Ted Talk-style presentations. What was their approach to the policy development and the campaign process? How did campaigns big and small pull off a win deep into the COVID-19 pandemic? What challenges have campaigns faced, and what can we learn from campaign losses?
  • 8-8:10: Pete Metz (Cincinnati)
  • 8:10-8:20: John Bailey (San Antonio)
  • 8:20-8:30: Lynn Petersen (Portland)
  • 8:30-8:40: Laura Koprowski (Toledo)
  • 8:40-8:50: Christina Barker (Tampa)

9:05 a.m.-9:45 a.m.: What we can learn from other sectors in the transformative impacts of community leadership in ballot measure design and planning (e.g., Portland Clean Energy Fund; Denver Climate Protection Fund)

Speakers
  • Pete Metz, Manager, Transportation Initiatives, Cincinnati USA Regional Chamber, Cincinnati, OH
  • Lynn Peterson, Council President, Metro Council, Portland, OR
  • Laura Koprowski, Chief Executive Officer, Toledo Area Regional Transit Authority, Toledo, OH
  • Christina Barker, Chief of Staff, Vinik Family Office; Co-Founder, All for Transportation, Tampa, FL

Breakouts - The Last Mile: Delivering the Win & Beyond (Panel A)

10 - 11 a.m.

Panel A: Delivering Now and Later: Rider-Focused Policy & Messaging for Immediate Impact

This panel discussion will focus on how campaigns can run on and deliver policy improvements in the short-term, like improvements to the bus network, either in place of or along with large capital improvements. Panelists will include representatives from communities who have run successful measures on both long-term and short-term investments, as well as communities who have run successful measures that omitted new capital investments almost entirely. Focus areas will include campaign messaging focused on writers as well as policy logistics for preparing to win and deliver to constituents quickly.

Moderator
  • Ian Moor, Campaign Director, APTA Center for Transportation Excellence, Washington, DC
Panelists
  • Pete Metz, Manager, Transportation Initiatives, Cincinnati USA Regional Chamber, Cincinnati, OH
  • Patrick Rose, Board Chair, Transit Forward, Austin, TX

Breakouts - The Last Mile: Delivering the Win & Beyond (Panel B)

10 - 11 a.m.

Panel B: The Homestretch: How to Win in the Final Months Before the Election

Join campaign managers and professionals behind some of the biggest recent transit victories and some of this year’s upcoming campaigns for a session focused on the final months of the campaign. You have spent years preparing for this moment. You have engaged the public and civic leaders, developed a plan, built a coalition, finalized ballot language, and raised money. What do you need to do to win? Speakers will dive deep into campaign strategy, planning, spending, and more.

Moderator
  • Christina Barker, Chief of Staff, Vinik Family Office; Co-Founder, All for Transportation, Tampa, FL
Panelist
  • Reggie Cardozo, CEO, The Public Square LLC, Tallahassee, FL

Campaign Workshop/Hack-A-Thon

11:15 a.m. - 12:30 p.m.

Join CFTE, speakers from throughout the weekend, and fellow attendees in an informal hack-a-thon session, where you can bring outstanding questions from the weekend, work through campaign and policy issues with the group, or just listen and soak in even more lessons from our wonderful transit community.