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2019 Marketing & Communications Workshop - Schedule At a Glance

This page is an overview of the conference schedule.

See Program & Committee Meetings for details.

Please note that this schedule is preliminary and subject to change. ​​​​​​​​​​

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Sunday, February 24   Monday, February 25   Tuesday, February 26   Wednesday, February 27   

Sunday, February 24

12:30 - 6 p.m.

Registration Open

Foster 1, 2nd Floor, Hyatt Regency New Orleans
5:15 - 6 p.m.

Welcome to APTA

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
6 - 7 p.m.

Welcoming Reception

8 Block Kitchen & Bar, 3rd Floor, Hyatt Regency New Orleans
7:10 - 9:30 p.m.

Dinner Groups (Dutch-treat)

Main Lobby, 1st Floor, Hyatt Regency New Orleans

Monday, February 25

7 - 8 a.m.

Continental Breakfast

Empire Ballroom Foyer, 2nd Floor, Hyatt Regency New Orleans
7 - 11 a.m.

Registration Open

Foster 1, 2nd Floor, Hyatt Regency New Orleans
8 - 10 a.m.

Opening Session

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
10:15 - 11:45 a.m.

Educational Sessions

  • Gamify Your Marketing and Outreach: What You Can Learn from Game Designers

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
  • Planning for Your Next Crisis

    Strand 10, 2nd Floor, Hyatt Regency New Orleans
12 - 2 p.m.

AdWheel Awards Luncheon

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
2 - 4 p.m.

Registration Open

Foster 1, 2nd Floor, Hyatt Regency New Orleans
2:15 - 4:30 p.m.

Marketing & Communications Exchange and Roundtables

Empire Ballroom D, 2nd Floor, Hyatt Regency New Orleans
3:30 - 5:30 p.m.

PIO Shop Talk

Foster 2, 2nd Floor, Hyatt Regency New Orleans
4:30 - 5:30 p.m.

Educational Sessions

  • Customer Service Shop Talk

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
  • Humanizing Your Brand Roundtable

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
6:30 - 9:30 p.m.

Dinner Groups (Dutch-treat)

Main Lobby, 1st Floor, Hyatt Regency New Orleans

Tuesday, February 26

7:15 - 8:30 a.m.

Continental Breakfast

Empire Ballroom Foyer, 2nd Floor, Hyatt Regency New Orleans
7:30 - 11:15 a.m.

Joint Information Center Tabletop Exercise

Empire Ballroom D, 2nd Floor, Hyatt Regency New Orleans
(Pre-registration required)
8 a.m. - 1 p.m.

Registration Open

Foster 1, 2nd Floor, Hyatt Regency New Orleans
8:30 - 9:45 a.m.

2019 Call Center Challenge Finals

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
10 - 11:15 a.m.

Educational Sessions

  • Employee Communications

    Foster 2, 2nd Floor, Hyatt Regency New Orleans
  • Increasing Ridership Ideas - Pecha Kucha

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
  • Mobile Ticketing

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
11:30 a.m. - 1:15 p.m.

Luncheon: Messaging for the Public Transit Industry's Advocacy and Outreach Campaign

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
1:30 - 2:45 p.m.

Educational Sessions

  • Owning Your Role as Advisor to Senior Leadership

    Empire Ballroom D, 2nd Floor, Hyatt Regency New Orleans
  • Rebranding Your Agency

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
  • Social Media Tools: Hands-on Workshop

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
3 - 4:15 p.m.

Educational Sessions

  • How to Rebrand: Hands-on Workshop

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
  • Outreach to Diverse Audiences

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
  • The World of Customer Care

    Empire Ballroom D, 2nd Floor, Hyatt Regency New Orleans
4:30 - 6 p.m.

System Size Roundtables

6:15 - 9 p.m.

Dinner Groups (Dutch-treat)

Main Lobby, 1st Floor, Hyatt Regency New Orleans

Wednesday, February 27

7:30 - 8:30 a.m.

Continental Breakfast

Empire Ballroom Foyer, 2nd Floor, Hyatt Regency New Orleans
8:30 - 9:45 a.m.

Educational Sessions

  • How to Grow Your Advocacy & Outreach

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
  • Marketing Campaigns

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
10 - 11:15 a.m.

Educational Sessions

  • Social Media Palooza

    Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans
  • The Art of Successful Pitching

    Empire Ballroom C, 2nd Floor, Hyatt Regency New Orleans
11:30 a.m. - 12 p.m.

That's a Wrap!

Empire Ballroom B, 2nd Floor, Hyatt Regency New Orleans